Here’s an example: Why is an iPhone easier to use than any other smartphone? I mean the usability factor is pretty much the same. They both complete calls, manage contacts and calendars, and check email. But it’s the experience that makes all the difference.

Let’s dig deeper into the difference between the two. I recently drove to Nebraska from Utah. On my way, there were examples of both usability and user experiences. At times, the road were straight, flat, and clear of other vehicles, making for great usability. However, in other areas the road was winding, up and down mountains with trees and beautiful landscapes all around. This made for a truly great user experience.

Which do I prefer? Both. Can I have both? No. Why? You end up with mediocrity. A mild blend of of both worlds.

The best thing to do is to not focus on either of them during the design process. Instead, concentrate your efforts on making it easy to be happy. Keeping this in mind, you’ll end up with a much better end result. And a satisfied end user is the outcome of great design.