I can’t remember where this came from, but I’ve always viewed design as a three-part effort, one that addresses “Utility” (pure functionality), “Usability” (how easy it is to get things done), and “Desirability” (how much we like it).

I beleive that the optimal combination of all three together would hopefully create the conditions that would more likely yield a good experience. I don’t know if I agree with your point that you can’t have both. Things are different, but I don’t believe that we have to sacrifice desirability for something to be useful or usable.

I’ve had some great experiences on some very nice beautiful country roads that are straight, flat and clear of other vehicles.